Editorial Profile
Travel Digest is New Zealand's leading monthly magazine for the travel industry, dependable on its editorial approach and reader friendly in its quality, full gloss, colour presentation. The layout of news, features and industry sectors is tailored for corporate and agency managers, front line consultants and travel industry personnel to read both quickly and comprehensively.
Regular Sections
Destination features, News, Airlines, Hotels, Cruising, Special Events, Tourist Offices, People, Profiles, Regional Round Up, Diary Dates, Net News, Industry Events. Also travel industry features eg. Technology, Health spas and Conferences.Frequency
Monthly, eleven times per year (combined December / January issue). This provides for both an effective shelf life and the opportunity to modify a campaign.Readership
6,000 based on a conservative pass on rate of four readers per copy. Reader surveys indicate a high retention and referral rate, plus the magazine format and feature issues are filed for ongoing reference giving Travel Digest a distinct advantage over other trade media. Links to consumers are also available on the high-profile Xtra-MSN, Travel website.Readership Profile
Read by a wide range of industry personnel from top management to front-line travel agents and sales staff. This ensures a comprehensive market reach, from key decision makes to those selling the product to the consumer.Circulation
1,500 nationwide (on subscription, mailed monthly)To all travel agencies in New Zealand.
To wholesalers, general sales agents and travel marketing companies, airlines, cruise lines, tourism promotion offices, technical institutes, hotels, rental car companies, tourism attractions, government offices and tourist offices.
Approximately six per cent to overseas industry subscribers (Australia, Asia Pacific).
